Big Boy, a famous burger restaurant from America, joined MBK to deliver deliciousness to both Thais and foreign tourists with the concept of American Diner, an American-style restaurant vibe that makes you feel as if you are eating in America with the best exclusive menu.
Mr. Sompol Triphopnart, Chief Executive Officer of MBK Shopping Center, said that adding the reputed Thai and international restaurants and famous street food to the shopping center has received good feedback from both Thai customers and foreign tourists which many shops have a lot of customers who are interested in dining in, thus we can see a long line in front of the store. Therefore, the restaurant is perfect to be a destination for all-day dining and gatherings and also covers all moments from breakfast, lunch, and dinner to late at night.
That’s why MBK Shopping Center (MBK Center) decided to join with new restaurant partners to deliver good experiences that reach all customers’ lifestyles.
Recently, the world-reputed burger chain brand “Big Boy” has entrusted MBK Center as a primary location to open the first full-service restaurant in Thailand which is located on the G floor, Zone A.
Mr. Tikhamporn Tangkiatsilp Director of Big Boy Restaurants (Thailand) Co., Ltd., a famous burger restaurant from America, said that the reason for choosing MBK Center as the first flagship store in Thailand which is the first storefront that is fully open for service beside from the investment in the storefront in the form of a Kiosk at Metro Mall in Chatuchak Park, MRT station, is because the location is the most important thing to open the restaurant. Therefore, the company is looking for a location that is in the middle of the city and also a center for tourists and customers of all genders and ages.
In addition, Big Boy is a brand for foreigners, especially Americans, well known. which corresponds to the main customers of the MBK Center Shopping Center as well as MBK is a place that is the main destination for foreigners visiting Thailand. Thus, the company is confident to open our first flagship store at the MBK Center shopping center. Moreover foreign customers, MBK Center is also popular among teenagers and Thais which is the next target group that the Company wants to penetrate the market to make Big Boy a food brand that will win all the customers’ hearts in the future.
The Big Boy Flagship Store at MBK Center, the store is decorated in the style of the first Big Boy store in the United States which has been established in 1936 it is a famous restaurant with a very unique identity that is in the original capital perfectly, by the aims that every customer who enters the Big Boy will feel like eating at Big Boy’s main branch in America.
Mr. Tikamporn added that Big Boy’s Core Value consists of 3 things. The first is that we focus on the freshness of ingredients and cooking methods. For example, our burger meat is made fresh and made day-by-day, freshly marinated and fried chicken with no fermentation left overnight as using frozen ingredients to cook. The second thing is the Original Recipe, customers will be able to taste the original recipe from Big Boy along with a variety of popular dishes that bring deliciousness to serve such as Classic Big Boy Burger, The Dolly Chicken Burger, The Best Cheese Burger, etc. which use the same authentic recipe as eating in America. The last thing is Localize Flavors. The company has created new menus that bring Thainess into the mix but still maintain the identity of Big Boy such as Thai Rice Bowl, Fried Chicken with Panang and Green curry sauce intense Thai style, and Spicy Fried Chicken topped on rice, the fried Chicken crispy full bite which is full of deliciousness. All the Special menu only at Big Boy, the G floor, Zone A, MBK Center branch.
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